Technology will always evolve. We can say that the future is already here.
In the book '100 Live Streaming & Digital Media Predictions Volume 4, I mentioned that we can have all the creativity we want in easy ways from voice Ai integration to audience engagement metrics. More software and apps will provide this. It's amazing how Ai transform industries. Now let's focus on how Ai can transform our business too where we can learn from big brands.
Media Branding can not run away from the wave of technology. In today's world, AI (Artificial Intelligence) is an elephant in the room. Yes, AI has transformed the Media Branding world to deliver personalized, efficient, and impactful brand performances.
Let's dive into how AI and advanced technologies change Media Branding and what you can do to boost your brand.
1. Change your mindset. Embrace it or you'll miss it. Instead of worrying that Ai will replace you, let Ai help and support you, even improve your creativity. It's a game changer that can enhance your brand so that you can work smarter, not harder. Take a look at big industries such as the best aviation in 2024, Qatar Airways that use AI to improve their Customer Service.
If big businesses like Qatar Airways have led the way in using AI, why do you still close your mind to how AI can improve your business?
The mindset shift is really important. Ai can lift your burden in doing repetitive and time consuming tasks that can be overwhelming, e.g data analysis, scheduling, and content creation. Why will it be crucial? Because you will have more time to take care of your business on what humans can do that still can not be replaced by AI such as applying your ideas into reality on your programs, products, and services, planning your launching, and of course connecting with your potential clients, loyal customers, and other experts whether you are a business owner, content creator, or marketer. That's right. You can focus on developing your business with creativity, innovation, and sharp strategy.
2. Personalize Your Brand. You want to feel special, so do your client and customer. This is where personalization works at certain level. Your client feels that your brand is all they need.
We expect Qatar Airways to continue its AI technology in 2025 especially in areas like biometric security, facial recognition for better boarding with tailored offers in more personalized services based on passenger preferences starting from the lounge and in flight where human assistance and interaction are important to show the brand authenticity.
Embracing AI is not only elevating customer satisfaction but also improving Qatar Airways flight operations, marketing, and passenger experience including the
operational efficiency that ensures this brand maintains its reputation as a top-tier airline.
3. Find Your Unique Brand Voice. Since voice search has been popular from Alexa, Google, and Siri as the most relatable for viral content creators, consumers turn to voice assistant to get information, communicate with brands, and at the end buy products or services. For example I would ask Siri, "Hey Siri, what's the best first class flight to attend Podfest in 2026? Is Qatar airways still the best choice?' It shifts companies and business owners to think how their brands sound to optimize voice search. You will start to think the same and make it a part of your marketing strategies since it's fast, accurate, and giving conversational responses. It takes consistency in tone and brand personality to have brand identity that aligned both in typing or voice search in delivering your content to build trust and brand recognition.
4. Create High Quality Content with Ai. When authenticity, ethical Ai, smaller industries survival are questioned that make consumers skeptical that Ai content is robotic or inauthentic, you need to be one step ahead to prove them that you can be a content creator with Ai that do not lose your intuition and emotion in your story telling.
AI can help brands to predict the type of engaging contents that resonates with their niches, based on real-time trends and data analytics. Brands like Domino Pizza, H& M, Coca Cola and Netflix will no longer have to guess what their niches want to watch because AI will show what they need to do next. Ai helps you to create ideas, draft your content that might need heavy data research, repetitive Q&A, SEO optimization and even analyze trends. You can collaborate with other content creators and influencers so that you can boost your creativity to reach your brand goals.
5. Connect with Your Market. Speed matters in today's world especially in customer segmentation. You need to stay relevant. Ai can make your data analysis faster and more accurate than you do it manually. From the customers' point of view, they will find it fascinating how Ai predict their needs before they realize them. You will feel the same when you start to do live streaming and podcasting for your brand and interact with your customers, clients, and community to know what they want to. Live Streaming and Podcasting can help you to connect with your niches. You can communicate with them in real time.
Adopting technologies from predictive text until voice optimization will keep you stay ahead to convey your stories and build deeper connections. You can do it by implementing those 5 points we discuss today. In the era of Neuro Marketing and Brain-Computer Interfaces (BCI) where understanding emotional and cognitive responses of your respectful clients and customers to your media branding is essential will open up new ways for them to communicate on your media branding.
Stay flexible and open without losing your core values and voice of your brands. It will increase your brand engagement, customer satisfaction, and of course Return of Investment. You can do it.